ABOUT US
ZAPPED is high visibility reflective street-wear disguised as stylish everyday essentials. Using a custom-made durable reflective fabric, people (and pets) can play hard AND be seen.
In an age where awesome innovation counts, ZAPPED hits the market at the perfect time: We offer gender-neutral essentials for long dark days of winter while stylish enough to wear every day, year round!
Ideal for urban centers where pedestrians and cyclists are exposed to high volumes of road traffic, and for remote communities where street lights are few and far between, ZAPPED has visibility covered along with resilient protection from our harsh Canadian elements.
We are a Canadian brand, inspired by Canadian winters.
OUR STORY
As a longtime active sportswear designer for big-name brands, our founder has always believed that outdoor gear should work as hard as you do—and look good doing it.
Living in Canada, where winter is long, dark, and unforgiving, it was her 10-year-old who first pointed out how invisible people can be on the streets at night. That observation sparked an idea: Why not create reflective gear that’s practical, stylish, and blends seamlessly into your everyday essentials?
The idea simmered until an unusual jolt of light struck—literally. In the summer of 2016, while working high on a mountain, Scarlet’s husband Kris was struck by lightning. (Don’t worry, he walked away with a few stitches, a healthy fear of thunderstorms, and sadly, no superpowers.) From that moment, Zapped Outfitters was born.
Today, we’re on a mission to light up dull days and dark nights, keeping you visible without sacrificing style.
Curious about what goes on behind the scenes? Check out our #founderfriday highlights on Instagram for a peek into who we are and why we do what we do.
Light up our inbox!
